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AI Website & Digital Foundation

A website that knows what to do with a visitor.

Design, build, SEO and conversion tracking as one project, with an AI assistant on the page that answers questions, captures enquiries and routes them to you.

Get the scope and price What's included

One website. Five foundations. Built to grow.

Shape
A project, not a retainer. Quoted per build.
Includes
Design, build, content, SEO and tracking
On the page
An AI assistant that answers and captures enquiries
Yours
Domain, hosting, accounts and analytics, in your name

Who it is for

Four situations. One digital foundation.

Each of these is a website doing less than it could. Keep scrolling and watch what changes.

No site worth sending

Nothing to send anyone

A site that earns the click you already paid for.

Traffic that leaves

They arrive, read, and go

Every visit gets somewhere to go, and gets recorded.

About to spend

Paying to fill a page that leaks

The same spend, landing somewhere that can hold it.

Outgrown it

Pages competing with each other

One structure, so nothing fights itself for the same search.

How it gets built

Six stages, from first question to live site.

  • Stage 1

    Discover

    We learn what you sell, who buys it, and the questions your pages and your AI chatbot will answer.

  • Stage 2

    Architect

    Every page is named and given one job, so no two pages chase the same search.

  • Stage 3

    Design

    Your brand is applied to the templates that repeat, so the whole site stays coherent.

  • Stage 4

    Build

    Pages, forms, the AI chatbot and the WhatsApp enquiry routes are built on a staging site you approve first.

  • Stage 5

    Optimise

    Speed, mobile performance, technical SEO and on-page SEO are configured page by page, with conversions and chatbot enquiries tracked.

  • Stage 6

    Launch

    The site goes live on your own domain and hosting, with every account in your name.

Describe the site you have, and the one you want.

We will tell you whether it needs rebuilding or fixing, and what that costs. In writing, before anything starts.

Get the scope and price What's included

Included

What's included.

Choose a part and the panel beside it lights the piece of a website it is responsible for. The line by line scope sits in your quote.

The website

The pages themselves: planned, written, designed and built as one scope, with a structure shaped around the route to an enquiry.

What to expect

What nobody can promise you.

The part of the outcome that is not ours to guarantee, said here rather than in a meeting six months from now.

In the months after
  • Indexing takes its own time. Search engines decide when and how often a new site is crawled, and a new site starts without the existing site's accumulated history
  • Search position depends on competition, authority, links, content quality and technical health, most of which sit outside any single build
  • Traffic is not the only objective. Enquiries and measurable conversions are what the tracking is configured to record before launch
  • Early performance data can identify pages worth improving after launch

We will not promise a ranking position or a fixed ranking timeframe. Search performance depends on factors beyond the build itself. What we commit to is the foundation, which is the part that makes everything else possible.

FAQ

Answered without the marketing.

Yes. The domain, hosting, analytics and tracking accounts are set up in your name from the start. They remain yours whether or not you continue working with us.

It depends on whether the existing structure is sound. If it is, a fix pass may be the better and cheaper option, and we will say so. If the underlying structure is the problem, we will explain what needs rebuilding before you spend anything, because if no page owns a question, no fix reaches it.

It is quoted per project and sent to you in writing once we know what the site has to do. What moves the number is the depth of the content, the number of markets and languages, how much material already exists, the technical requirements, and any integrations the site needs.

Send us the URL, or tell us there is not one yet.

Describe the site you have and the one you need. You will get a straight answer on what it needs, including when the honest answer is a fix pass rather than a rebuild.

Get the scope and price See how it gets built
AI Automation & WhatsApp GrowthThe automation and lead panel behind the enquiries this site captures. Google Business & Organic GrowthVisibility where customers are already searching. See the other solutionsThe full capability stack: AI, strategy, technology, automation and marketing. About Midnight MarketersThe AI-powered growth and technology partner behind the build.